Pricing data is collected directly from creators/influencers and/or their agencies.

Faved uses YouTube API services and 3rd party providers for collecting data about creator/influencer channels on YouTube.

Proprietary algorithms are used to analyse and process collected data to generate the data that is presented on our platform.

Price, indicates what creators expect to be paid for content. For YouTube, the listed prices are for a standard 1x60sec midroll integration with no usage and some exclusivity. For TikTok, the listed prices are for 1x dedicated post with no usage and some exclusivity.

Cost per mille (CPM), is used to denote the price of 1,000 advertisement impressions. It is calculated using the average views and listed prices.

Engagement rate (Engagement) is the portion of followers that interact with the creators content. For YouTube this is calculated by comparing the average views against the average likes and comments. For TikTok this is calculated by comparing the average views against the average likes, comments, shares and saves.

<aside> <img src="/icons/exclamation-mark_gray.svg" alt="/icons/exclamation-mark_gray.svg" width="40px" /> Data such as CPM, Engagement, Male & Female are not provided by YouTube API services**.**

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If you are a creator, please see our privacy policy for more details about your information is collected/used.